This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization – from Shell, Airbus and Tesco to small and non-profit enterprises. With an emphasis on topical, distinctive and engaging features, this text offers: • Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks • Worksheets for strategy analysis that can be used to tackle real-world situations • Learning outcomes, key points and summaries to focus your reading on what matters • Chapter-by-chapter exercises for further study and discussion • Suggestions for further reading to deepen your understanding of the theories underpinning the chapters In addition, tutors will benefit from a fully developed companion website offering lecture slides, teaching notes for case studies and assignments, module plans and links to further cases.

Enterprise Stakeholders, Identity and Purpose

Enterprise stakeholders, identity and purpose

Learning Outcomes

This chapter is designed to enable you to:

  • ① Explain the strategic significance of an enterprise's mission and its vision.
  • ② Comment critically on the quality of mission and vision statements.
  • ③ Analyse stakeholder expectations.
  • ④ Analyse how power relationships influence an enterprise's strategic agenda.
  • ⑤ Explain how the identity and ethos of an enterprise can influence its mission and vision.
  • ⑥ Discuss various ethical postures in strategic management.

Case Study: The Stobart Group Plc1

In 1970 Eddie Stobart started his own road haulage (trucking) business, Eddie Stobart Ltd. The company developed as a reliable road transport distributor of goods for manufacturers, retailers and other clients, with whom it established long-standing business relationships. It grew progressively under the management of ‘Steady Eddie’ ...

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