Summary
Contents
Subject index
Essential Skills for Management Research provides an authoritative overview of research methodology for both students and professional researchers in management. Based on management research methods course needs, and written by expert academics in the field, this book is informed by the requirements of students, professionals and lecturers in management research.
Essential Skills for Management Research places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straight-forward advice on how to:
develop a systematic methodology; learn to be a successful writer; acknowledge the individual in the researcher
Essential Skills for Management Research arose from the growing need to address the practical concerns of students in undertaking research that is relevant to management practice. The book develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
Ethnographic Approaches to the Study of Organizations
Ethnographic Approaches to the Study of Organizations
Overview
This chapter introduces ethnography, literally the scientific description of a culture. Ethnography is used in a variety of fields including social and cultural anthropology education, sociology and human geography. In studies of organization and management, ethnography is the direct observation of a particular phenomenon of interest within an organization or business context, the interpretation of those observations and the description written in the context of the whole environment.
An ethnographic approach looks at the world through a particular lens, allowing the researcher to uncover the socially significant in a holistic way. It uncovers meaning which is inaccessible through other forms of enquiry, using interpretation, interaction, context, emotion and aesthetic experience. Unstructured ...
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