Summary
Contents
Subject index
Essential Skills for Management Research provides an authoritative overview of research methodology for both students and professional researchers in management. Based on management research methods course needs, and written by expert academics in the field, this book is informed by the requirements of students, professionals and lecturers in management research.
Essential Skills for Management Research places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straight-forward advice on how to:
develop a systematic methodology; learn to be a successful writer; acknowledge the individual in the researcher
Essential Skills for Management Research arose from the growing need to address the practical concerns of students in undertaking research that is relevant to management practice. The book develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
Qualitative and Quantitative Issues in Research Design
Qualitative and Quantitative Issues in Research Design
Overview
This chapter offers a discussion of both qualitative and quantitative issues in research design within the broad field of management studies. The chapter will take the reader through various stages and levels of consideration in their choice of appropriate research designs.
The chapter begins with a general discussion of the different types of phenomena of interest and research questions a management researcher may be focused upon. We make the observation that there may be more or less known about a researcher's particular phenomenon of interest and that this state of extant knowledge will be the initial guide to the appropriateness of either a qualitative or a quantitative design. This is directly opposed ...
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