Summary
Contents
Subject index
Essential Skills for Management Research provides an authoritative overview of research methodology for both students and professional researchers in management. Based on management research methods course needs, and written by expert academics in the field, this book is informed by the requirements of students, professionals and lecturers in management research.
Essential Skills for Management Research places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straight-forward advice on how to:
develop a systematic methodology; learn to be a successful writer; acknowledge the individual in the researcher
Essential Skills for Management Research arose from the growing need to address the practical concerns of students in undertaking research that is relevant to management practice. The book develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
Laddering: Making Sense of Meaning
Laddering: Making Sense of Meaning
Overview
Laddering is an in-depth, probing interview technique, so called because it forces the respondent up a ladder of abstraction, linking relatively concrete meanings at an attribute level with abstract meanings of more pervasive existential importance. It is based on the concept of ordination, that is, the hierarchical organization of personal constructions ranging from the peripheral to more central dimensions of meaning.
Researchers adopting a social constructivist approach to science will find laddering an appropriate, and moreover, appealing, technique. It is in keeping with the belief that each person creates his or her own reality based on individual preconceptions, giving rise to the existence of multiple realities. Researchers seek neither to impose values nor to find one true, ...
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