Essential Skills for Management Research provides an authoritative overview of research methodology for both students and professional researchers in management. Based on management research methods course needs, and written by expert academics in the field, this book is informed by the requirements of students, professionals and lecturers in management research.
Essential Skills for Management Research places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straight-forward advice on how to:
develop a systematic methodology; learn to be a successful writer; acknowledge the individual in the researcher
Essential Skills for Management Research arose from the growing need to address the practical concerns of students in undertaking research that is relevant to management practice. The book develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
Chapter 11: Repertory Grid Technique
Repertory Grid Technique
Repertory grid technique is a powerful tool that can be used in many research situations to help respondents articulate their views on complex topics without interviewer bias. George Kelly developed the technique for use in psychology however, because it is so adaptable, it has been used in many different contexts. The technique is a highly structured form of interviewing which leads to a matrix of quantitative data – the repertory grid.
This chapter covers the design and administration of a repertory grid interview. It begins with a description of the technique in action, discusses Kelly's theory of personal constructs and gives a detailed description of grid design, analysis and limitations. The chapter concludes with detailed examples from management research.
The Technique in ...