Essential Skills for Management Research provides an authoritative overview of research methodology for both students and professional researchers in management. Based on management research methods course needs, and written by expert academics in the field, this book is informed by the requirements of students, professionals and lecturers in management research.
Essential Skills for Management Research places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straight-forward advice on how to:
develop a systematic methodology; learn to be a successful writer; acknowledge the individual in the researcher
Essential Skills for Management Research arose from the growing need to address the practical concerns of students in undertaking research that is relevant to management practice. The book develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
The purpose of this chapter is to introduce the reader to the technique of cognitive mapping as a basis for conducting management research. Whilst I have attempted to be as even handed as possible in terms of giving a balanced overview of some of the alternative approaches, I have inevitably focused on those aspects which I have found worked for me as a researcher. Management research is a highly personal process and one in which the researcher has to decide what will work for them in a given project. With this in mind, the objective of the chapter is to provide an insight into the approach of cognitive mapping and to consider its strengths and weaknesses as a research tool. It is ...