Essential Guide to Qualitative Methods in Organizational Research is an excellent resource for students and researchers in the areas of organization studies, management research and organizational psychology, bringing together in one volume the range of methods available for undertaking qualitative data collection and analysis.
The volume includes 30 chapters, each focusing on a specific technique. The chapters cover traditional research methods, analysis techniques, and interventions as well as the latest developments in the field. Each chapter reviews how the method has been used in organizational research, discusses the advantages and disadvantages of using the method, and presents a case study example of the method in use. A list of further reading is supplied for those requiring additional information about a given method.
The comprehensive and accessible nature of this collection will make it an essential and lasting handbook for researchers and students studying organizations.
Chapter 7: Cognitive Mapping in Organizational Research
Cognitive Mapping in Organizational Research
Cognitive mapping is a term applied to many methods. Behind the term lies a bewildering range of approaches, which make different assumptions about method, methodology and even epistemology. Cognitive maps have been developed from, for example, company documents (Barr et al., 1992), interview transcripts (Laukkanen, 1994), card sorting (Daniels et al., 1995), semi-structured questionnaires (Markoczy, 1997), standardized repertory grids (Hodgkinson, 1997) and through interactive computer software (Cropper et al., 1992). As the use of the cartographic metaphor suggests, many forms of cognitive mapping are concerned with pictorial representation of data (for example, Huff, 1990) but even this is not always the case (for example, Laukkanen, 1998). Given that there are many kinds of ...