Essential Guide to Qualitative Methods in Organizational Research is an excellent resource for students and researchers in the areas of organization studies, management research and organizational psychology, bringing together in one volume the range of methods available for undertaking qualitative data collection and analysis.
The volume includes 30 chapters, each focusing on a specific technique. The chapters cover traditional research methods, analysis techniques, and interventions as well as the latest developments in the field. Each chapter reviews how the method has been used in organizational research, discusses the advantages and disadvantages of using the method, and presents a case study example of the method in use. A list of further reading is supplied for those requiring additional information about a given method.
The comprehensive and accessible nature of this collection will make it an essential and lasting handbook for researchers and students studying organizations.
Chapter 3: Electronic Interviews in Organizational Research
Electronic Interviews in Organizational Research
The increase in the use of computers and communications equipment has led to the possibility of using these new technologies in research. To date the majority of such studies have been based on the (cross-sectional) survey method, with closed questions and quantifiable results. The term electronic interviews has been used here to emphasize the use of open questions and an interactive approach, moving more towards forms of research such as face-to-face and telephone interviews. After clarifying the use of the term ‘electronic interviews’, and outlining current (limited) usage, we will describe an example based on our own e-mail study. A discussion of the strengths and weaknesses of this method will be offered, taking ...