Essential Guide to Qualitative Methods in Organizational Research is an excellent resource for students and researchers in the areas of organization studies, management research and organizational psychology, bringing together in one volume the range of methods available for undertaking qualitative data collection and analysis.
The volume includes 30 chapters, each focusing on a specific technique. The chapters cover traditional research methods, analysis techniques, and interventions as well as the latest developments in the field. Each chapter reviews how the method has been used in organizational research, discusses the advantages and disadvantages of using the method, and presents a case study example of the method in use. A list of further reading is supplied for those requiring additional information about a given method.
The comprehensive and accessible nature of this collection will make it an essential and lasting handbook for researchers and students studying organizations.
Chapter 10: Stories in Organizational Research
Stories in Organizational Research
We all like stories. Stories entertain and good storytellers and raconteurs command power and esteem. But good stories also educate, inspire, indoctrinate and convince. Teachers, orators and demagogues have long recognized their value. This chapter argues that stories also open valuable windows into the emotional and symbolic lives of organizations, offering researchers a powerful research instrument. It indicates how field research on stories may be conducted and how the material generated may be classified and analysed.
Organizational theory has been late in taking an interest in stories that people tell in and about organizations. The functions of stories for group cohesion or for relieving tedium and tension have been noted, but it is only recently that ...