In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Innovative Strategies for Entrepreneurial Growth

Innovative strategies for entrepreneurial growth

The challenge isn't to keep your eye on big competitors. It's to pay attention to the innovators.

—Dave Duffield, Peoplesoft

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

—Steve Jobs, Apple CEO and founder

Always remember that someone, somewhere is making a product that will make your product obsolete.

—Georges Doriot, pioneer of Venture Capital


  • Understand the four perspectives on strategy for innovation and how an organization's strategic scope and capabilities determine the appropriate innovation strategy
  • Learn strategic approaches to future expansion of the new venture
  • Recognize the five innovation mistakes of individuals and organizations
  • Develop a portfolio of initiatives
  • Learn how to maintain an innovation-friendly environment ...
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