In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Building Networks and Strategic Alliances

Building networks and strategic alliances

I feel like my role is to connect the dots…I'm a conductor of a world class orchestra.

—Paige Arnof-Fenn, founder and CEO of Mavens & Moguls

80 percent of success is showing up!

—Woody Allen, film director


  • Understand the benefits and outcomes of creating and sustaining strategic alliances
  • Learn how to determine the best “fit” among partners and resources in your environment and industry in forming your strategic alliances
  • Understand the value of investing in the social capital that can drive your business
  • Know the different types of networks and groups that you can use to build your social capital and the variety of networking strategies used by entrepreneurs

Speaking of Strategy: A Conversation with Julie E. LeMoine, President ...

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