In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Financial Resource Capabilities

Financial resource capabilities

While deals often fail in practice, they never fail in projections.

Warren Buffett1


  • Know the differences between debt and equity financing: two similar but separate audiences
  • Understand the financing stages along the life cycle of the business
  • Understand the most common sources of financing available for your business
  • Know the differences between venture capital and angel investment
  • Learn how investors conduct a due diligence analysis and what they commonly look for when examining your business

Strategy in Action: Raging Bull

At 21, William Martin started his first company—not bad for a first job. As a college student with almost no money, Martin and two friends created the on-line financial company, Raging Bull. So how did Martin and his partners get from the dorm ...

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