In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Market Entry: Positioning the Firm for Strategic Advantage

Market entry: Positioning the firm for strategic advantage

There will come a time when big opportunities will be presented to you, and you've got to be in a position to take advantage of them.

—Sam Walton, founder of Wal-Mart, Inc.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

—Richard Branson, founder of the Virgin brand


  • Learn how to develop your value solution based on your overall strategy
  • Understand the key drivers that are integral to buyers' demands and expectations within your industry
  • Know how your own value solution is matched and compared against these drivers within your marketplace
  • Learn the value of the perceptual map and how the map is ...
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