In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Developing New Venture Strategy: Preparation and Launch

Developing new venture strategy: Preparation and launch

You've taken care of a company… wouldn't it be more fun to build one?1

—David Neeleman, founder and CEO of JetBlue Airways

Avoid the mistakes of the dot-bomb era. Those folks mistook an exit strategy for a business plan. Go into it with the idea of running a business for the long term.

—James Goodnight, founder of SAS


  • Understand the importance of planning as an ongoing activity central to entrepreneurship, the four reasons why entrepreneurs and managers of new ventures should plan, and the strategic entrepreneurship perspective
  • Know how to create a strategic vision for the new venture; learn how each component of the vision contributes to the development of the strategic plan
  • Understand the ...
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