In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Strategies for Evaluating Opportunities: The Assessment Process

Strategies for evaluating opportunities: The assessment process

Being an entrepreneur doesn't mean jump off a ledge and make a parachute on the way down.

—Fred Smith, founder of FedEx

Be wary of the man who urges an action in which he himself incurs no risk.

—Joaquin Setanti, circa 1614, Catalan, Spain


  • Understand the role of opportunity evaluation in the entrepreneurship process
  • Learn methods of evaluation that can be used for the initial idea and subsequent opportunities in the life cycle of the new venture
  • Prepare the Opportunity Organizational Proposal (OOPs), which is based on a comprehensive analysis of the feasibility of the venture idea
  • Undertake the feasibility analysis by completing the five sections of the OOPs

Strategy in Action: Scott Cook, Founder ...

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