In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Beyond the Strategic Entrepreneurial Model: Learning from Failure

Beyond the strategic entrepreneurial model: Learning from failure

Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

—Anita Roddick, Founder, The Body Shop International

My first six years in the business were hopeless. There are a lot of times when you sit and you say “Why am I doing this? I'll never make it. It's just not going to happen. I should go out and get a real job, and try to survive.”

—George Lucas, film producer

If you let failure bother you, you'll never succeed. Don't fear failure. Learn from it.

—John Peterman, chairman and CEO of J. Peterman Co.


  • Understand the other side of success: rapid growth
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