In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture’s potential for success and growth.

Entrepreneurship and Strategy: A Framework for New Venture Development

Entrepreneurship and strategy: A framework for new venture development

A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.

—Nolan Bushnell, founder of Atari and Chuck E. Cheese's


  • Understand the key role of strategy in the discovery and exploitation of opportunities as entrepreneurial firms form and grow
  • Learn about contemporary trends and patterns in entrepreneurship, including its role in the global economy and the increase in social entrepreneurship
  • Understand the significance of entrepreneurial firms to innovation in the economy
  • Become aware of the key traits and behaviors associated with successful entrepreneurship
  • Learn how a ...
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