`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
Implications for Management Practice
It is interesting to note that there appear to be no applied books written for the benefit of the subsidiary manager. Several well-known volumes (for example, Bartlett and Ghoshal, 1989; Prahalad and Doz, 1987) have been written to guide the top management of large MNCs in their strategy formulation and implementation, but the subsidiary-level counterpart does not exist. One possible reason for this is that the target audience is too small, but it seems likely that there is another, more delicate factor at work as well, namely that the sort of advice that subsidiary managers need to hear is somewhat heretical when viewed from the parent-company manager's perspective. And such advice is often best left unstated, because it ...