Summary
Contents
Subject index
`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
An Internal Market Perspective on the Multinational Corporation
An Internal Market Perspective on the Multinational Corporation
This is the final theoretical chapter of the book (Chapter 9 discusses the managerial implications of the research) and as such it serves two functions. First, it pulls together many of the concepts and issues discussed in earlier chapters. Second, it represents a departure point for a new way of thinking about the nature of the MNC, based on the idea of the MNC as an internal market. This internal market model differs only by degree from related models such as the heterarchy or the transnational model, but the differences are more than just semantic and they offer some interesting avenues for further enquiry.
In the first section some of the ...
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