`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
Perspectives on the Theory of the Multinational Corporation
The purpose of this chapter is to look at the various theoretical perspectives on the MNC, and to see what implications the ideas presented in this book have for them. This is a far from simple task. The first challenge is to be clear about the meaning of the ‘theory of the multinational corporation’. Most academics would immediately acknowledge the transaction-cost-based theory of international production that began with Hymer (1960/1976) and was subsequently developed by Buckley and Casson (1976), Rugman (1981), Dunning (1980, 1988) and others. Others would also accept that a network theory of the MNC has emerged in recent years, through the research of Hedlund (1986), Ghoshal and ...