- Subject index
`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
Chapter 4: The Consequences of Initiative
The Consequences of Initiative
After reading the previous two chapters, the sceptical reader might be tempted to wonder what the fuss is all about. Gerhard Schmid spent eight years building up a business that could best be described as a ‘tiny’ 4part of HP's global portfolio. Ulf Borgström built a profitable niche for Datacom Sweden as a reseller of other firms' equipment. And Monsanto Canada succeeded in taking the production of a short-run, speciality chemical business off the hands of a toll manufacturer. These stories are hardly the stuff of legend. And for the busy executive at the top of an MNC they are likely to be perceived more as a distraction than as a central plank in the firm's strategic plan.