`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are
Fighting the Corporate Immune System: How the Initiative Process Works
The purpose of this chapter is to immerse the reader in the initiative process, that is, the sequence of events through which new products or ideas ‘bubble up’ from the lower levels of the MNC. The initiative process will be examined primarily with reference to real-life examples. Where necessary the relevant theory will be explained, but a thorough treatment of the theoretical perspectives on initiative will be held over until Chapter 5.
Nowhere is the difference in perspective between subsidiary and head-office managers so great as in the assessment of new business opportunities in the local market. What the subsidiary manager sees as ...