`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are

Types of Subsidiary Initiative

Types of subsidiary initiative

This is the first of three empirical chapters. Before jumping into the detailed case studies, it is useful to put the chapter into context.

The theme of the book is internally driven change in multinational corporations. Unlike the conventional viewpoint that describes corporate change as a top-down reaction to shifts in the business environment, the argument here is that internal agents – chiefly the managers of foreign subsidiaries – are instrumental in the process. These managers are close to the action and typically far from head office, and are therefore well positioned to sense and respond to new opportunities as they arise. Subsidiary initiatives of this sort represent an important source of variety, and ultimately represent the seeds of ...

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