`A major contribution of this exciting book is the perspective of the subsidiary manager operating network... In its extreme version this means that all managers are subsidiary managers… challenging those who still view multinationals as hierarchies. With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker of the fields of international business and strategic management ' - Alan Rugman, Templeton College, University of Oxford Much current literature on globalization and competition focuses on the external environment in which firms operate. Julian Birkinshaw's book looks within international firms at the dynamics that affect their growth and position. Are

Introduction and Overview

Introduction and overview

The departure point of this book will be familiar to anyone even moderately versed in the management literature: that the world of business is becoming ever more global in scope, and consequently that large global firms (hereafter referred to as MNCs, multinational corporations) are emerging as some of the most influential and powerful institutions in the global economy, transcending and possibly even displacing nation states in their ability to drive economic development.

Such a bold statement would often be backed up with pages of analysis, explaining and justifying that business is indeed becoming more global, and making a case that somehow the rules of the game are changing in a way that demands new strategic and/or organizational responses from MNCs. But ...

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