In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

Knowledge Management

Knowledge management
Robert B.Mellor


A century ago, Britain produced 50 per cent of the world demand for cloth and iron, and 70 per cent of the world demand for pottery and coal. Today Britain's exports have grown by 300 per cent, but manufacturing – in total – accounts for only 13 per cent of that. The huge increase has been in areas associated with knowledge. But what is the ‘knowledge economy’? This is the topic of this chapter, because without knowledge of this, levering intellectual capital (Chapter 9) will be very difficult.

The Knowledge Economy

Observations, facts and ideas have been documented, collected and preserved for countless generations. These repositories were at first open, but eventually grew so large that they were organized on more formal lines, ...

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