In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

Developing People and Competencies

Developing People and Competencies

Developing people and competencies
Robert B.Mellor


In this chapter the need for an entrepreneurial team is put forward, as is the need for a concrete strategy (normally documented in the form of the business plan) and a network. The latter part of the chapter introduces how these and related topics are further developed in this book.

Capitalizing on a Bright Idea

The concept of ‘the entrepreneurial inventor’ does not hold much water and indeed only a few of the classical ‘engineer entrepreneurs’ like Robert Stephenson, Isambard Kingdom Brunel and Alexander Graham Bell have received both honours and economic reward for their efforts. But the majority of the great scientific inventive minds have not managed to make a lasting financial profit (e.g. Curie, Einstein, Marconi, Pasteur ...

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