In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

General Characteristics of the Creative Arts

General Characteristics of the Creative Arts

General characteristics of the creative arts


The entertainment industry sector is one of the largest net exporters in the UK economy and this chapter deals with entrepreneurship in the creative, recreational or entertainment industries, focusing first on film (moving image), then on music. This chapter is of especial interest to those studying entertainment and the creative arts, including design, fashion, music, film and popular culture.

Characteristics of the Creative Arts Industry Generally

Psychologically many individuals involved in the creative industries are by nature risk-takers, driven by a desire to be viewed as creators operating within a commercial environment, while maintaining their ownership of artefacts or performances. Given this major driver, many opportunities historically have arisen for a raft of entrepreneurs who effectively ...

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