In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

Journalism and Media Entrepreneurs

Journalism and media entrepreneurs


This chapter discusses entrepreneurship in media, a term used to refer particularly to journalism and news production. Journalism and media are part of what is known as ‘the cultural industries’. However, as opposed to e.g. the music industry (see Chapter 15), journalists and other mediators are particularly responsible for the creation of meanings. As such, this chapter is particularly aimed at those studying communication, social science, media, culture and the various branches of journalism (broadcasting, etc.).

The first section of this chapter discusses the huge significance of the cultural industries to today's Western economies and helps distinguish between these and other, traditional, industries. Great emphasis is placed on freelancing, as this is the route to becoming well known and ...

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