In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

Enterprise in Health and Social Care

Enterprise in health and social care


While Chapter 11 looked at entrepreneurship in the life sciences, this chapter concentrates on health and other care downstream of drug discovery and related issues. The topics covered here relate to the spectrum of areas between the organization of primary health care right down to social and other care charities. As such, this chapter is aimed at health-care professionals, nurses, therapists and all those in work related to social care, including those (e.g. midwives) who are often self-employed.

Social Desire and Reward

Most people who are trained in, or work within the health or social care field, are motivated by a desire to help people deal with illness and disability, to promote well-being and health and ...

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