Summary
Contents
Subject index
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics
Green Entrepreneurship: A Sustainable Development Challenge
Green Entrepreneurship: A Sustainable Development Challenge
Introduction
Entrepreneurship is widely acknowledged to be the engine of economic growth (see Chapter 2) and entrepreneurship and innovation thrive on discontinuities. There is general agreement that several major discontinuities, for example, global warming and associated cultural change, face us in the near future. This chapter explores this topic in more detail and is suitable for students studying most disciplines, including architecture and design or politics, human geography, sustainability, etc.
The Imminent Discontinuities
There is mounting evidence that, over the past few decades, traditional economic growth has caused ecological deprivation and social injustice: climate change, unacceptable pollution levels, loss of biodiversity and land degradation, as well as unfair trading and unjust employment practices. This suggests that major ...
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