In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

The Biotechnology Revolution

The biotechnology revolution


Common definitions of biotechnology range from very strict interpretations like: ‘The use of micro-organisms, such as bacteria or yeasts, or biological substances, such as enzymes, to perform specific industrial or manufacturing processes’ (OECD, 2005) to broader definitions such as the one published in 1999 by the journal Nature Biotechnology (

The broad definition of biotechnology is simply the industrial use of living organisms (or parts of living organisms) to produce foods, drugs, or other products. The oldest biotechnologies include fermentation and plant and animal hybridization. The newest biotechnologies range from protein separation technologies to genomics and combinational chemistry.

Some fields that fall under the ‘broad umbrella’ include: bacteriology, biochemical engineering, bioinformatics, bio-processing, cell biology, chromatography, computational and mathematical modelling, developmental and molecular ...

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