Summary
Contents
Subject index
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics
Introduction: Why Entrepreneurship?
Introduction: Why Entrepreneurship?
Entrepreneurship gives birth to new commodities, techniques and goods, booting human progress forward and rendering the old obsolete, leading to the extinction of whole branches of industry and the creation of new ones. It is the use of innovation that makes many of our goods today not only better, but also cheaper, than they were even a decade ago. This process is so powerful that many large corporations are beginning to ask how they can use their employees' talents for innovation.
Innovation and the Evolution of Business
Existing large firms are seldom capable of using innovation, e.g. of the largest (‘Fortune 100’) companies from 1930, only one – General Electric – still exists. New industries evolve out of start-ups. Few succeed. ...
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