This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
The aims of this chapter are to assist the reader to:
- be aware that significant innovation may be caused by a market disruption
- accept that process innovation can be as effective as seeking to develop a new product
- comprehend the role of the leader in visioning and guiding the development team
- be aware that successful innovation depends on a development team maximising the number of new ideas generated
- accept that the stage gate model may not be appropriate when seeking to develop a highly entrepreneurial new product or process
- comprehend that entrepreneurs adopt a more flexible approach to innovation, only utilising components of the stage gate model they perceive as relevant
- understand that the limited resources of small firms mean that participation in a network will often enhance ...