Entrepreneurial Innovation

Chapter Objectives

The aims of this chapter are to assist the reader to:

• be aware that significant innovation may be caused by a market disruption
• accept that process innovation can be as effective as seeking to develop a new product
• comprehend the role of the leader in visioning and guiding the development team
• be aware that successful innovation depends on a development team maximising the number of new ideas generated
• accept that the stage gate model may not be appropriate when seeking to develop a highly entrepreneurial new product or process
• comprehend that entrepreneurs adopt a more flexible approach to innovation, only utilising components of the stage gate model they perceive as relevant
• understand that the limited resources of small firms mean that participation in a network will often enhance ...