This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Internal Capability

Internal capability

Chapter Objectives

The aims of this chapter are to assist the reader to:

  • be aware of factors influencing loss of market leadership
  • understand the critical importance of effective leadership
  • examine the concept of the ‘resource based view’ of the firm
  • review how a small firm's approach to managing strategic issues can influence performance
  • review how internal capabilities across the areas of innovation, productivity, human resources, quality and information management can influence performance.

Growing and Capability

Market Leadership

The history of business is littered with examples of companies which were born, achieved market domination and then went into decline. Sometimes the final outcome has been that of the firm disappearing completely (e.g. the US airlines Pan Am and TWA). In other cases, the business survived, but only by evolving into a somewhat ...

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