Summary
Contents
Subject index
This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
Twenty-First-Century Entrepreneurs
Twenty-First-Century Entrepreneurs
Chapter Objectives
The aims of this chapter are to assist the reader to:
- understand that only a limited proportion of entrepreneurial successes stem from innovative disruption
- recognise small firm entrepreneurs can often succeed because their large firm competitors are inflexible
- comprehend new technologies offer possibly the greatest opportunities for entrepreneurs during the twenty-first century
- realise the scale of technological success is ultimately determined by market demand from both existing and potential, new customers
- understand innovation success consists of factors such as response of firms using current, dominant sector technology, economic conditions and socio-demographic change
- accept the most significant entrepreneurial opportunities exist by solving major world problems
- realise small firm entrepreneurs are already enjoying success in the field of sustainable energy
- understand developing nation entrepreneurs are already successfully challenging the big pharmaceutical ...
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