This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Twenty-First-Century Entrepreneurs

Twenty-first-century entrepreneurs

Chapter Objectives

The aims of this chapter are to assist the reader to:

  • understand that only a limited proportion of entrepreneurial successes stem from innovative disruption
  • recognise small firm entrepreneurs can often succeed because their large firm competitors are inflexible
  • comprehend new technologies offer possibly the greatest opportunities for entrepreneurs during the twenty-first century
  • realise the scale of technological success is ultimately determined by market demand from both existing and potential, new customers
  • understand innovation success consists of factors such as response of firms using current, dominant sector technology, economic conditions and socio-demographic change
  • accept the most significant entrepreneurial opportunities exist by solving major world problems
  • realise small firm entrepreneurs are already enjoying success in the field of sustainable energy
  • understand developing nation entrepreneurs are already successfully challenging the big pharmaceutical ...
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