A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global perspective that appeals to entrepreneurs, investors, and students with diverse backgrounds, knowledge, and experience. From Facebook to Camera+, Gary Gibbons, Robert D. Hisrich, and Carlos M. DaSilva use real-world examples and their professional experiences to bring concepts to life. This text is one of the most readable books in the market without compromising high quality content and resources.
Chapter 11: Managing to Maximize Firm Value
Managing to Maximize Firm Value
- To identify the key aspects of maximizing value
- To enact processes that will help create value
- To recognize and minimize risks to value creation
The year was 1992, and the company, Uni-Net, was just beginning to develop its strategy to grow and prosper in the long-distance communications space. There was substantial competition, with the largest competing firms being MCI, Sprint, and Williams Communications. But management at Uni-Net thought they had a winning strategy. Uni-Net management believed that they should not compete head-to-head with the major players in the industry but would focus on overlooked markets: markets in rural areas and markets where the large [Page 216]players were not active and did not have switching stations to ...