Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she “engages” with it, personally examining what it means to study organizations. Rejecting the traditional model of a “reader,“ this volume demonstrates the intimate connections among theory, research, and personal experience. Engaging Organizational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organizational communication.
Chapter 10: Globalization Theory
The concept of globalization implies, first and foremost, a stretching of social, political and economic activities across frontiers such that events, decisions and activities in one region of the world can come to have significance for individuals and communities in distant regions of the globe.
On a beautiful New Zealand spring day in November, 1983, I was rushing to the office of the plant manager of a multinational company to submit my final research report on communication and quality circles. As I entered the factory, I found myself face-to-face with the union secretary. “This is great,” I said. “I was told you weren't going to be here today. I was just on my way to ...