The only book to connect the everyday world of the 20-something undergraduate consumer with sound sociological analysis of the world of consumption

Enchanting a Disenchanted World, Third Edition examines Disney, malls, cruise lines, Las Vegas, the world wide web, Planet Hollywood, credit cards, and all the other ways we now consume. Thoroughly updated to reflect the recent economic recession and the impact of the internet, bestselling author George Ritzer continues to explore this book's central thesis: that our society has undergone fundamental change because of the way and the level at which we consume.

This Third Edition demonstrates how we have created new “cathedrals” of consumption (places that enchant us so as to entice us to stay longer and consume more) while continuing to take capitalism to a new level. These places of consumption, whether in our homes, the mall, or cyberspace, are in a constant state of “enchanting the disenchanted,” luring us through new spectacles because their rational qualities are both necessary and deadening at the same time.

New and Hallmark Features

Offers a unique analysis of the world of consumption, especially the settings in which consumption takes place; Discusses the recent global economic recession throughout; Offers rich details on consuming in such places as Las Vegas, Disney World, on cruise ships, in Wal-Mart, at McDonald's, and, new to this edition, on the Web; Includes a wide range of theoretical perspectives—Marxian, Weberian, critical theory, postmodern theory—as well as a number of concepts such as hyperconsumption, implosion, simulation, and time and space to show students how sociological theory can be applied to everyday phenomena

Bundle Options - Explore discounted bundles available with this text. Our bundle prices are lower than the prices of most other introductory Sociology texts alone! Please contact your Sales Representative for more information.

Intended Audience

Enchanting in a Disenchanted World, Third Edition brings life to a wide range of undergraduate and graduate courses, including Introductory Sociology, Social Problems, Sociological Theory, Economic Sociology, Sociology of Culture, and the Sociology of Consumption.

Reenchantment: Creating Spectacle Through Extravaganzas and Simulations

Reenchantment: Creating Spectacle Through Extravaganzas and Simulations

Reenchantment: Creating spectacle through extravaganzas and simulations

The cathedrals of consumption must be continually reenchanted if they are to maintain their ability to attract a sufficient number of consumers. Without large numbers of consumers, the mechanisms oriented to control and exploitation will not yield the desired profits. In this chapter and the next, I examine some of the ways in which reenchantment occurs. Spectacle, which I define as a dramatic public display, is key. Spectacles may be created intentionally (these will be called extravaganzas), or, as we will see, they may be partially ...

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