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Social Theory and the New Means of Consumption
Social theory and the new means of consumption

This chapter is devoted to the three basic and interrelated theoretical perspectives that inform this book. The first is the approach of Karl Marx and neo-Marxian theory (including the early work of Jean Baudrillard, a theorist whose ideas will play a prominent role in this analysis). Marxian and neo-Marxian theory is the origin of the concept “means of consumption.” In addition, that theory highlights the fact that ...

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