Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.

The Role of Internal Communication in Encouraging Employee Engagement in CSR: A Sense-Making Approach

The Role of Internal Communication in Encouraging Employee Engagement in CSR: A Sense-Making Approach
The role of internal communication in encouraging employee engagement in CSR: a sense-making approach
Riccardo Wagner Lonneke Roza Debbie Haski-Leventhal
Overview

Internal communication is often seen as a tool to convince employees of the importance of corporate social responsibility (CSR) and to engage them in CSR activities. However, such a rather instrumental view does not do justice to the complexity and constitutive significance of the internal communication and discourse among employees on CSR. Indeed, this chapter shows that establishing CSR within an organisation is a complex narrative process. Even an above-average CSR performance and a wide range of mainstream CSR ...

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