Summary
Contents
Subject index
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.
Understanding the Long-Term CSR Engagement Strategies of Organisational Change Agents
Understanding the Long-Term CSR Engagement Strategies of Organisational Change Agents
Overview
This chapter shows how organisations can achieve long-term involvement and ownership of their corporate social responsibility (CSR) initiatives. It highlights how central actors, called change agents, engage people throughout the organisation in sustainability efforts. Longitudinal research in 18 pioneering companies examines what the change agents took into account, how they behaved and interacted, and the changing contexts in which they acted. It also distinguishes four engagement strategies that the change agents developed and used over time. The strategies incorporate top-down CSR ambitions, while allowing for local interpretations and bottom-up ...
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