- Summary
- Contents
- Subject index
“This study of ‘elite racism,’ which can be subtle but is in fact pervasive and sometimes mundane, is an important contribution to the study of racism and a fine example of comparative race and ethnic studies. Intended for undergraduate and graduate students and scholars, it can also be profitably read by anyone interested in understanding the multiple manifestations of racism in U.S. and European societies.” --Choice
Chapter 4: Corporate Discourse
Corporate Discourse
Introduction
In studies of elites, business corporations play a prominent role (Domhoff, 1978; Mills, 1956). Whether as owners or as top managers, corporate elites have been shown to wield increasing power, not only economically or financially, but also in political, social, and cultural affairs (Mattelart, 1979; Schiller, 1989). The virtual world hegemony of market ideologies, emphasized by the crumbling of communism around 1990, and the increasing size and transnationalization of companies further contribute to this unparalleled growth of corporate control.
Against this background it is more than relevant to examine the role of corporate elites in the reproduction of racism. Since racism has been defined in this book as an overall system of structures and ideologies of inequality between dominant and dominated ethnic or ...
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