Summary
Contents
Subject index
Electronic inspection copies are available for instructors
In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice.
Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers; illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions; eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory
Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.
The Central Role of Stories
The Central Role of Stories
It takes a thousand voices to tell a single story. (Native American saying)
Storytelling is the most powerful way to put ideas into the world today. (Robert McAfee Brown, American theologian)
There can be little doubt that stories can be one of the most powerful ways of communicating ideas and concepts to others. Recently, when doing some background research for this book on what is termed the phenomenon of unconscious thought effect (UTE), I came across what appeared to be a neat example. On his BBC Radio 4 programme Start the Week of 30 April 2012, Andrew Marr discussed creativity with the writer Jonah Lehrer. In his latest book, Imagine, Lehrer unpicked the creative process in both science ...
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