- Subject index
Economy//Society is an accessible introduction to the ways in which economic exchanges are embedded in social relationships. Bruce Carruthers and Sarah Babb tackle big issues and real problems with analytical power and lively ideas. They offer rich and novel insights into such topics as advertising, consumer behaviour, the diffusion of innovations, conflicts in the work place, social inequality and the economic development of nations.
Chapter 2: Marketing and the Meaning of Things
Marketing and the Meaning of Things
What exactly does a teenager get when she lights up a cigarette? Physically, she sets fire to dried vegetable matter (combined with some other ingredients) wrapped in a paper tube and inhales the smoke through her mouth. The process continues until the fuel is completely burned. She might just as well stick her head in a lit fireplace and breathe in. And in the long run, if the teenager continues to smoke, she will substantially increase her risk of a whole list of physical maladies, starting with lung cancer. Physically speaking, cigarettes seem much more a “bad” than a good.
So why do teenagers and so many others continue to consume cigarettes? What benefits do ...