Economy//Society is an accessible introduction to the ways in which economic exchanges are embedded in social relationships. Bruce Carruthers and Sarah Babb tackle big issues and real problems with analytical power and lively ideas. They offer rich and novel insights into such topics as advertising, consumer behaviour, the diffusion of innovations, conflicts in the work place, social inequality and the economic development of nations.
Chapter 1: The Embeddedness of Markets
In a chapter titled “Closing the Deal (Getting Him to the Altar),” a recent book for husband-hunting single women observes that “getting the man you want to propose and then to turn that proposal into an actual wedding date [is] a feat some women say can be tougher than any corporate transaction” (Fein and Schneider 1997:99). The chapter then proceeds to outline strategies that women can employ to get “a good deal” on the “marriage market.” Although the book is about matrimony, the authors write as if they were a pair of economists! The idea that there are “markets” in seemingly noneconomic areas, such as love and marriage, has become quite widespread in recent years, and not just ...