Previous Chapter Chapter 11: Globalization and Localization Next Chapter

  • Citations
  • Add to My List
  • Text Size

Globalization and Localization
Globalization and localization

There was this Englishman who worked in the London office of a multinational corporation based in the United States. He drove home one evening in his Japanese car. His wife, who worked in a firm which imported German kitchen equipment, was already at home. Her small Italian car was often quicker through the traffic. After a meal which included New Zealand lamb, Californian carrots, Mexican honey, French cheese and Spanish wine, they settled down to watch a programme on their television set, which had been made in Finland. The programme was a retrospective celebration of the war to recapture the Falkland Islands. As they watched it they felt warmly patriotic, and very proud to be British. (R. Williams 1983: 177)

This ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website