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Lash, S. & Urry, J. (2002). Globalization and localization. In Theory, Culture & Society: Economies of signs and space (pp. 279-313). London: SAGE Publications Ltd doi: 10.4135/9781446280539.n11

Lash, Scott and John Urry. "Globalization and Localization." In Economies of Signs and Space, 279-313, Theory, Culture & Society. London: SAGE Publications Ltd, 2002. doi: 10.4135/9781446280539.n11.

Lash, S & Urry, J 2002, 'Globalization and localization', in Economies of signs and space, Theory, Culture & Society, SAGE Publications Ltd, London, pp. 279-313, viewed 13 December 2019, doi: 10.4135/9781446280539.n11.

Lash, Scott and John Urry. "Globalization and Localization." Economies of Signs and Space. London: SAGE Publications Ltd, 2002. 279-313. SAGE Knowledge. Web. Theory, Culture & Society. 13 Dec. 2019, doi: 10.4135/9781446280539.n11.

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Globalization and Localization
Globalization and localization

There was this Englishman who worked in the London office of a multinational corporation based in the United States. He drove home one evening in his Japanese car. His wife, who worked in a firm which imported German kitchen equipment, was already at home. Her small Italian car was often quicker through the traffic. After a meal which included New Zealand lamb, Californian carrots, Mexican honey, French cheese and Spanish wine, they settled down to watch a programme on their television set, which had been made in Finland. The programme was a retrospective celebration of the war to recapture the Falkland Islands. As they watched it they felt warmly patriotic, and very proud to be British. (R. Williams 1983: 177)

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