How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its ability to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier: • explains the economic processes of design • shows how design works to support financial systems • explores the relationship between design and intellectual property • discusses the role of design in the public sector • highlights the impact of design in informal and alternative economies • brings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.
Chapter 5: Financialisation and Assets
Financialisation and Assets
Financialisation involves using money to make money. However, investment has to go somewhere. Chapter 5 investigates two scenarios – private homes and shopping centres – to show how design is used to create assets. Home decoration and improvements are used to add value to properties in order to make them more attractive to potential buyers. Retail spaces are designed to increase shopping visits and keep rental earnings up. This then provides a dependable return for property developers and their investors. We see how design operates to produce spaces that are in the service of finance.
[Page 80]The idea of financialisation often suggests invisible flows of money through the electronic networks that make up global stock exchange systems or the currency ...