How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its ability to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier: • explains the economic processes of design • shows how design works to support financial systems • explores the relationship between design and intellectual property • discusses the role of design in the public sector • highlights the impact of design in informal and alternative economies • brings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.

Global Trade and Mobilities

Global Trade and Mobilities

The notion of globalisation often suggests an increasingly homogenised world. Global trade has indeed grown exponentially as barriers to the movement of finance and goods have been relaxed and transportation has been made easier. Chapter 4 shows how, as a result, the geographies of design have also become more varied. An example here is in the fashion industry where design and production can either be separated or concentrated, depending on the relationship of local conditions to global factors. Beyond trade, we also consider the movement of people between countries and how design facilitates mobilities.

Sometimes, globalisation involves the flattening out of cultural data. The homogenous design of word-processing programs, jeans, banking facilities or fast food outlets suggests ...

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