How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its ability to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier: • explains the economic processes of design • shows how design works to support financial systems • explores the relationship between design and intellectual property • discusses the role of design in the public sector • highlights the impact of design in informal and alternative economies • brings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.

Design Work

Design Work

The development and promotion of the creative industries have become important features of economic policy in many countries. But what is distinct about design work here? And how do designers see their own professional identities? Chapter 3 analyses the status of designers in their studies, work and aspirations. This can be understood at two levels: one is in terms of their everyday working practices; the other is in terms of how design work functions symbolically for wider ideas of employment in the conditions of contemporary capitalism. The chapter ends by considering how the globalisation of design and digital networks have created particular forms of design work.

Much of the last chapter was devoted to broader cultural and cognitive issues where design ...

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