How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its ability to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier: • explains the economic processes of design • shows how design works to support financial systems • explores the relationship between design and intellectual property • discusses the role of design in the public sector • highlights the impact of design in informal and alternative economies • brings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.
Chapter 2: Design Culture and the Neoliberal Object
Design Culture and the Neoliberal Object
Is there such as a thing as a ‘neoliberal object’? How does design function to change the way we operate as economic beings? Chapter 2 begins by exploring shifts in consumer culture and design practice in the neoliberal age. It argues that a particular ‘design culture turn’ has taken place. This isn’t just about the growing pervasiveness of professionally designed goods and services. More generally, the domains of design, production and consumption have been brought into closer, more intense relationships. At the same time, particular design objects have been brought into being that change the ways we act in and feel about our economic lives.
[Page 20]It is tempting to think of the everyday ...